← Back to All JDs

Campaign Manager

Job Description:

We are seeking a highly skilled and strategic Campaign Manager with expertise in financial services and digital collections to join our dynamic team at DPDzero. As a Campaign Manager, you will be responsible for planning, executing, and optimizing marketing campaigns to drive customer engagement and maximize collections efficiency. Your deep understanding of financial services, digital collections strategies, and campaign management will play a vital role in achieving our goals and maximizing the impact of our campaigns.

Responsibilities:

  • Develop and execute end-to-end marketing campaigns focused on digital collections for financial services clients.
  • Collaborate with the marketing team to define campaign objectives, target audience, messaging, and creative assets specific to digital collections.
  • Utilize customer segmentation and data analysis to identify target segments and personalize campaign messages for maximum impact on collections.
  • Set campaign KPIs and track performance metrics, analyzing data to optimize campaigns for better collections results and ROI.
  • Manage the campaign budget, ensuring efficient allocation of resources to drive effective collections strategies.
  • Coordinate with internal teams, including collections operations and data analytics, to align campaign strategies with business goals and customer needs.
  • Stay updated with industry trends, regulatory requirements, and best practices related to digital collections in the financial services sector.
  • Provide regular reports and presentations to stakeholders on campaign performance, insights, and recommendations for improving collections efficiency.
  • Collaborate with cross-functional teams, such as product, compliance, and technology, to enhance collections processes and leverage innovative solutions.

Qualifications:

  • Bachelor’s degree in Marketing, Finance, Business Administration, or a related field.
  • Minimum of 1 year of experience in campaign management, specifically in financial services and digital collections.
  • Strong understanding of financial services, collections strategies, and regulatory requirements in the industry.
  • Proven track record in planning and executing successful marketing campaigns for digital collections.
  • Proficiency in campaign management tools and platforms, such as email marketing platforms, marketing automation software, and analytics tools.
  • Data-driven mindset with experience in analyzing campaign performance metrics and using insights to optimize collections campaigns.
  • Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
  • Strong communication and presentation skills, with the ability to effectively articulate campaign strategies and results to stakeholders.
  • Creative thinking and problem-solving abilities, with a focus on generating innovative ideas to drive collections efficiency.
  • Understanding of customer segmentation and targeting strategies for personalized campaigns in financial services.

About DPDzero

Credit penetration in India faces significant challenges, necessitating focused attention. Without proper infrastructure, extending credit to unserved and underserved populations remains elusive.

DPDzero is on a mission to enhance credit penetration by enabling lenders to concentrate on acquiring new customers, while we handle delinquency management. We are an 18-month-old startup, collaborating with over 20 lending partners . We have secured $3.25 million in seed funding from Blume Ventures, India Quotient, Better Capital, etc.

Company Description:

DPDzero is a pioneering fintech company dedicated to extending formal credit access to the next billion individuals in India. Our cutting-edge platform leverages machine learning and a digital-first approach to transform the lending industry. By prioritizing compliance, data-driven decision-making, and a culture of experimentation, we aim to maximize value for lenders while delivering an unparalleled customer experience. Join us as we revolutionize the financial landscape and empower individuals with greater financial opportunities.

Customers:

At DPDzero, we work with a diverse range of ambitious lenders, both established players and emerging disruptors, who are reshaping the credit ecosystem in India. Some of our esteemed customers include Cashe, Ring, TATA Capital, IndusInd Bank, KreditBee, and more, with new additions each month.

Our Approach:

We partner with our lenders by taking charge of their collections portfolio, allowing them to focus on customer acquisition while we ensure efficient recovery from their customers. Our technology-driven platform leverages machine learning algorithms to optimize collections strategies and drive maximum recovery rates.